We supply hairdressers with work tools they can trust
Our goal is simple — to help hairdressers and colourists work more efficiently. Professional products, smart pricing and real value for everyday salon work.
How It All Started
It all started with a simple observation: Lithuanian hairdressers pay too much for professional hair dyes. Many suppliers offer 60–100 ml packages at prices that don't always match the reality of daily work. Hairdressers use dyes every day — it's their primary work tool, not a luxury item. We decided there had to be a better way.
We established direct relationships with Italian manufacturers and brought Color SHOCK to the Lithuanian market — a professional hair dye line in 180 ml packages. That's two to three times more than the standard package on the market. The formula with Argan and Jojoba oils and rosehip extract ensures quality results, while the larger volume means a lower cost per application. Alongside Color SHOCK, we also introduced RosaNera Cosmetic — a professional hair care line that perfectly complements the colouring process.
Today we work with hairdressers, colourists and beauty salons across Lithuania. We don't aspire to be just another "beauty" company with empty promises. Our approach is pragmatic: a good work tool must be reliable, economical and easily accessible. That's exactly what we offer.
Džiuljeta Vėbrė
Experience that turns into professional solutions for hairdressers
Hairstylist, image designer, lecturer
More than three decades of accumulated experience have allowed her to know the beauty industry from within, not from the surface. Through these years she has worked on client image, trained both aspiring and practising specialists, delivered seminars, built a professional direction and helped hairdressers understand that real professionalism does not start with a beautiful photo — it starts with knowledge, practice, discipline and the right choice of working tools.
In a hairdresser’s work, everything matters: colour accuracy, product stability, reliable coverage, cost control and trust in what you use every single day. That is why professional dyes are not just a tool. They are part of the result. They are part of the master’s reputation. They are part of the business.
- It is a space for hairdressers who value quality.
- It is a direction for salons that count not only today, but the long-term benefit.
- It is the choice of those who understand that a strong result is born when talent meets the right tools.
What We Do and Why
Our mission — to supply hairdressers with high-quality, economical work tools. Not "beauty" industry cliches, but practical value for everyday work.
Quality Without Overpaying
Professional formula from Italy — quality ingredients at a smart price. Larger packaging means lower cost per application.
Practice-Oriented
Every decision we make is based on one question: does this make the hairdresser's daily work easier?
For Professionals — Not Everyone
We work exclusively with professionals. We understand their needs, so we can offer exactly what's required.
Products Trusted by Professionals
Two brands — everything needed for professional salon work
Color SHOCK
Professional Hair Dyes
- ✓50+ professional shades
- ✓180 ml economical packaging
- ✓Argan & Jojoba oils
- ✓Rosehip extract
- ✓Italian quality
- ✓Mixing ratio 1+2
RosaNera Cosmetic
Professional Hair Care
- ✓Professional shampoos
- ✓Hair masks & care
- ✓Complementary products
- ✓Suitable after colouring
- ✓Salon-grade quality
- ✓Complements Color SHOCK line
Facts That Speak for Us
Ready to Try?
Professional dyes with 180 ml volume — more value for every colouring session in your salon.